Thread by @joulee on Thread Reader App – Thread Reader App

12 tweets, 2 min read

Good execution vs. bad execution, in 10 tweets:

Bad execution:

Pick two—time, quality, or cost.

Good execution:

Thoughtfully choosing the scope such that things are built on time, on budget, and at a high level of quality.

1/10

Bad execution:

Saying “X will be done by Y date” means the person listening will do mental math (+30% or x2) to get a realistic estimate.

Good execution:

Saying “X will be done by Y date” is a commitment and the person listening will actually believe you.

2/10

Bad execution:

The next major milestone is “launch” and it is 2 months away.

Good execution:

The next milestone is at the end of next week, and there are many such mini-stones before “launch.”

3/10

Bad execution:

All decisions are rigorously considered and debated.

Good execution:

Expensive, hard-to-reverse decisions are rigorously debated.

Cheap, easily-reversible decisions are made quickly.

(Most decisions are the latter.)

4/10

Bad execution:

The product looked and worked better in your head / on the mock.

Good execution:

The final product feels like its earlier incarnations come to life in full, vivid color.

5/10

Dented Reality