Making Your Website Survive the AI Era

The web is being consumed in ways its creators never anticipated. Large language models are trained on crawled web pages. AI search engines synthesise answers from your content without sending a click. Voice assistants read your structured data aloud to someone who will never see your design.

If your website was built for humans using browsers, it still needs to work for that audience. But the sites that thrive over the next decade will be the ones that are equally legible to machines.

(more…)